Fighting – and Winning – the War for Talent: Attracting Great Employees
The great news: the home design and construction industry is booming. The not-so-great news: we don’t have enough talent to fill critical roles. All the demand in the world – and all the dollars that go with it – don’t overcome the construction labor shortages we’re facing. So…. what does?
How are home construction firms attacking the talent shortage?
A FEW WAYS:
■ Hiring more women
■ Hiring more military veterans
■ Offering more extensive on-the-job training opportunities
■ Recruiting year-round (not just ahead of the busy season)
■ Building relationships with trade schools
■ Offering student internships
■ Focusing on retaining current employees (e.g. financial incentives, employee appreciation/engagement programs) But they’re missing something.
Attracting and retaining the skilled and unskilled laborers you need to satisfy your customers and grow your business isn’t just a keep-you-up-at-night problem. The solution lies in marketing your business to the community in innovative ways.
Consider using video to highlight a fun team activity or event. Promoting and valuing a team atmosphere can be a key differentiator, and video is a great way to highlight that.
The next step is leveraging this asset and telling your story to those who can help you fill labor shortages. Post your videos on your website; integrate them into your blog posts or articles; send them out in emails; and, perhaps most powerfully, go social.
Social media has the power to help you extend your reach, engage with those interested in the construction industry – and even create interest in those who never considered entering the field.
Labor shortages are hitting all of us in the industry: fight back. By emphasizing your culture and telling your story through strategic video, you can gain the edge you need to win talent over to your side.