In August, Homesense celebrated 10 years of business. With data showing two-thirds of businesses fail by year ten, this is something to celebrate in general, but the Homesense story gives central Indiana homeowners even more to celebrate.

“We were different from the start, because we were homeowners, not technicians,” said co-founder Brian Schutt. “Our approach was to build a company based on timeless values, hire people we would want in our own homes, and build processes that supported our integrity promise that we believed would lead to long term client relationships.”

The same motivation that led Schutt and co-founder Jesse Cross to open Homesense in August of 2009, is still the guiding principle for their team today.

“While many in our industry chase daily revenue quotas as their key performance indicators, the metric that we focus on is our customer surveys,” said Cross.

Their focus on customer happiness is what they believe has driven growth in a very fragmented industry.

“I think homeowners can tell when someone is putting on an act,” Schutt commented. “We hire people that truly want to deliver an unmatched and refreshingly different customer experience, which has paid off with repeat customers who talk about Homesense to their friends and family.”

Another key difference is how they take care of their team.

“We believe that healthy and balanced team members deliver a better experience for customers,” stated Schutt. “We are intentionally not 24-7 because our team needs time with family and rest.”

The most exciting new benefit they have added is an extended paid vacation for team members that reach certain milestones at Homesense.

“We have a few technicians that are close to reaching the 5-year mark, which will earn them a 5-week paid sabbatical,” said Cross.

If Homesense sounds like a business you’d like to have solve your heating and cooling issues, visit them online at or call 317-670-0171 for a free estimate.