by Courtney Walker-Pope
California Closets is proud to announce their exclusive partnership with Martha Stewart as part of their first-ever modular storage solution, The Everyday System™. This beautiful and customizable system for the whole home features modern metals, eco-friendly wood finishes and an array of accessories and grows with you to meet your changing needs!
“We’re incredibly excited to collaborate with Martha Stewart, THE name in everything home-oriented because we share her love for design, as well as practical functionality,” explained Cait Bitts, Regional Marketing Coordinator for California Closets Indiana.
Discussions around a collaboration began after Martha’s positive experience working with California Closets for her own home. More meetings followed which not only revealed a strong synergy between Martha and California Closets, but also forged a great relationship that yielded new ideas around a differentiated modular offering.
Bitts further explains the noteworthy partnership, “Martha had a direct impact on this entire collection’s design and was personally involved with every detail from, the wood and metal finishes, to the hanging heights, to coordinating accessories such as bins and hangers.” Special touches such as breathable metal mesh, and soft-close drawers reflect how Martha drew inspiration from spaces she loved and incorporated these details into this distinctive modular solution for the whole home.
Seamlessly adjustable, The Everyday System will serve anyone, but is great for the DIY-er, the renter, the builder, and the urban-style enthusiast. With three on-trend metals including gold, graphite and white and two wood notes, Perry St. White and Bedford Grey (Inspired by Martha’s Homes), The Everyday System complements a variety of styles and decor.
Luxurious features include: soft-close drawers, shoe shelves, hanging rods, adjustable shelving, breathable metal mesh, technology components and cohesive accessories to seamlessly fit in your new Everyday System. The modular organization can be customized for reach-in or walk-in closets, home offices, media centers, pantries, or wardrobes, making it a perfect solution for any room in the home!
Unique shopping options are also available for The Everyday System. If you’re interested in seeing The Everyday System in person, California Closet Showrooms across the Midwest region now feature displays.
The Indianapolis area showroom is conveniently located in Carmel’s Arts and Design District at 1 Rangeline Road in Carmel, Indiana. More of a DIY-er? Browse 30+ configurations online and find the one that fits your needs and style, or design your own. Order and install yourself with California Closet’s easy-to-follow instructions.
For more information and inspiration, visit the California Closets showroom in Carmel or their website at https://www.californiaclosets.com/martha-stewart/ or book your free design consultation by calling 317-406-6264.
