Photos courtesy of Mohawk

The beauty and versatility of hardwood, tile, and luxury vinyl plank is unmistakable, and these flooring solutions are not going anywhere (except into elegant homes across the country!). But carpet is making a comeback. Thanks to improvements and innovations in design and manufacturing, interest in carpet is surging among homeowners who value the soft, warm, cozy, homey appeal.

But what about ground-in dirt and trapped bacteria? What about allergens? What about spills and stains? To enhance, and enjoy, all the benefits of carpet without any of the traditional disadvantages, it is important to choose your carpet wisely. Without a doubt, Mohawk SmartStrand leads the field.


Forever Clean. That’s quite a promise! How does Mohawk SmartStrand make it a reality?

Each fiber in a SmartStrand carpet is completely encapsulated in Nanoloc™, advanced technology that creates a virtually impermeable barrier against spills and soiling. You can also cut down on chore time (and increase precious down time) because SmartStrand is three times easier to clean than comparable nylon carpets.

Stain protection is built in – and it stays in. On a typical carpet, stain and soil protection is applied topically by the manufacturer, only to wear or wash off with as few as three steam cleanings.

Mohawk SmartStrand integrates its stain and soil protection right into the fibers’ core. It cannot be washed off; it does not wear off. Instead, it offers 100% protection for the life of your carpet. In other words, it stays Forever Clean.


Mohawk SmartStrand offers a pet-friendly protection system that “covers all pets, all accidents, all the time.” The Nanoloc™ barrier ensures that your carpet is three times easier to clean, and that includes removing stubborn pet hair, dander, and soil. Pet’s accidents will not be absorbed into the fibers, and you’ll breathe a big (clean) sigh of relief as unpleasant odors will not become trapped in the carpet.


Yes, Mohawk SmartStrand is indeed Forever Clean. But will you want to keep your carpet forever? In a word: yes, and here’s why.

  • SILKY SOFT TEXTURE: The SmartStrand Silk Forever Clean line features an innovative yarn that packs three times the amount of fiber of a typical nylon carpet. The result is an exceptionally durable, luxurious, silky texture that begs you to take off your shoes and fully enjoy.
  • SUPERIOR COLOR: Mohawk utilizes proprietary color blending technology, called ColorMax. It allows for unparalleled saturation, clarity, precision, and uniformity.
  • SUSTAINABLE MATERIALS: SmartStrand carpets are created with plant-based materials that are annually renewable. Their manufacturing processes also reduce energy consumption to ensure “beauty without compromise.”
  • FREE OF HARMFUL SUBSTANCES: Mohawk SmartStrand Forever Clean carpets are OEKO-TEX certified free of harmful substances. This independent certification delivers peace of mind to homeowners that they are choosing a safe, healthy product for their homes and families.Adding to this benefit, because of the unique protection system, you do not have to apply toxic chemicals to the carpet to clean it (especially when it comes to pet accidents).


Mohawk sells its SmartStrand products exclusively through Authorized Mohawk Retailers to ensure that each customer receives the individualized advice they need to select the right carpet and underlayment, as well as choosing the right installers for the job.

ACo is proud to offer the SmartStrand Forever Clean line, as well as all the design guidance and practical installation services you need to make the best selection for your home. Our only goal, as always, is to help you love where you live. And with SmartStrand, you’ll love every step you take on your luxurious, silky, clean floors.

If carpet is making a comeback in your home, contact the ACo team for a free consultation.