by Allie Moffett

When selling your home, it’s important to help potential buyers visualize themselves in the home. Where they will gather for holidays, prepare coffee in the morning, and unwind at night. It can, however, be hard to view your own space objectively. Cue the professionals!

“Staging can be a key factor in the success of your marketing plan when selling your home,” shared Kelli Bastin, Bond Real Estate broker. “Professional Staging reports that a professionally staged home spends 73% less time on the market compared to those without staging.”

What does professional staging entail? Bastin partners with Whitney Vredenburgh of Nested Spaces to stage her listings.

“Initially, we visit the property before creating our home staging plan. We discuss buyer demographic, list price and the overall aesthetic we want to achieve. Kelli and I work together to outline a punch list of additional work need to make the house market ready as what rooms we suggest staging ,” says Vredenburgh. “From there, we talk through each room’s design and how we want it to function. We then pull pieces from our warehouse and bring our moving and staging team in. Voila! Like magic, the house is market ready.”

If homeowners only want to stage a few rooms, Vredenburgh suggests focusing on the main living spaces (entryway, dining room, family room and kitchen). Staging the primary suite is an added bonus for buyers.

Bastin always urges her sellers to stage their home, as there is guaranteed ROI. Vredenburgh agreed, saying “The NAR states that if you invest 1-3% of the value of your home into staging, repairs and maintenance, you reap 8-10% in sale price. This is a huge ROI, resulting in tens of thousands of extra dollars for the seller. So it’s something for sellers to consider. Your home is your largest financial asset. When you hire a realtor, you’re using them to help you leverage that.”

If you’re thinking about listing this year, give Kelli a call to discuss a home marketing plan that works best for you.