by Bailey Shelton


At First Financial Bank, specialists understand that every situation is unique. Business goals can change. Applications can be rejected. Risk can be scary, or it can pay off in dividends. The employees at First Financial listen to each client and offers solutions based on individual financial circumstances.

A recent prospective client wanted to start a new business venture and purchase an existing bakery in Carmel, Indiana. She needed funding, so she applied for a loan with First Financial. Unfortunately, she did not qualify – but that’s not where her story ends. The manager of the local branch worked with the client, sharing resources to quickly rebuild her credit. With her improved credit score, the second loan application was approved. Since then, her business has thrived. Her relationship with First Financial has grown alongside her business, taking advantage of the financial tools and resources that support her success.

Another client urgently needed a higher dollar time deposit for international travel, but he couldn’t come into the branch. A First Financial Preferred Banker was able to travel to meet him to establish the needed accounts. This level of commitment to meeting the clients’ needs solidified his relationship with First Financial, and he has since referred the bank to family and friends. In fact, a recent survey found that four out of five people would recommend First Financial to friends.

There is no one-size-fits-all solution in banking. First Financial specialists get to know clients and their business goals so that they can provide holistic solutions and personalized service. Relationships are at the core of the company ethos. The commitment to people can be seen in how the company invested more than $2.4 billion in local community initiatives over the past five years. First Financial understands that money is personal, and the company is committed to building personal banking relationships – every time.