email is alive and well
For 99% of consumers, checking their email is as much a part of their daily routine as brushing their teeth, and half check it more than ten times a day. This is good news for businesses, and so is this:
- Nearly half of the world’s population has at least one email account, and billions of messages are sent each day.
- Consumers report that they prefer email to receive updates from brands.
- 73% of millennials prefer to communicate with brands via email.
- 59% of consumers say that email marketing influences their purchase decisions.
- About 59% of marketing professionals say email delivers the best ROI of any marketing strategy.1
- For every $1 you spend, you make an average of $32.2
