The Art of the Tagline: 7 Tips

By Katie Mientka Most of us can easily name each of the following companies with just these few, simple words. These brands have mastered the art of the tagline — and you can too. Just Do It America Runs on Dunkin The Few. The Proud. The Marines What’s In Your Wallet? The Quicker Picker Upper Tagline… or Slogan? It may just come down to a matter of semantics, but there is a…

The Affordable Companies: Drab to Fab – Kitchen, Bath and Laundry Room Remodel

The client-designer partnership in this kitchen, bath and laundry room remodel was nearly one of those fairy-tale stories. While talking with both ACo's designer, Carlie Crousore-Suski and her client about the beginning inspiration, process and end result – their answers were nearly the same. Lighter, brighter, “everything” is what they both love in the new design. It started when ACo…

The Affordable Companies: Resilient, Waterproof: Floorte by Shaw Flooring

There is a new product on the market by Shaw Flooring that is turning heads and dropping jaws. Imagine a wood look-alike that is resilient and waterproof – suitable for ground or below ground levels. This product is called Floorte, and it’s the flooring material that simply makes sense in a finished basement or high-moisture area such as a bathroom, mudroom, kitchen or laundry room. “As an…

The Affordable Companies: What Flooring Is Right For You?

Flooring can set the tone for any home. It can serve as a neutral backdrop, or it can be bold and stately. It can define a single room, or it can flow seamlessly throughout an open-concept floor plan, making the home cohesive. The options are endless. One thing is for sure — your flooring needs to function well with your lifestyle. If you are looking for a natural material to be installed…