Did You Know Haven Does… Print Marketing?
Did you know Haven was created for you? We recognized that there wasn’t a marketing, advertising, and media partner that specialized in – and truly understood – the unique pressures of the home design, decor, and construction industry. So we built one. Connecting with your target audience and telling your brand story in a compelling way can be challenging; this is why our experienced team develops multi-faceted, customized strategies that support your business-building goals.
Print marketing helps you reach prospects and customers where they are and in a way that resonates with them.
Print Marketing…. Still?
Yes, print marketing is still a thing! While spending on digital marketing has grown, edging print a bit further down the priority list, we still put in a collective $46.87 billion on these efforts. Why?
Because they work.
Print media is seen by consumers as the most trustworthy source of news and information. Further, studies show that 88% of respondents say that they understand, retain, and apply information more effectively when they read print on paper. They don’t have to scroll, move, and read at the same time. They just have to read… and, if your story is engaging enough, turn the page. This is part of the reason that most (81%) say that they prefer reading on paper and find it more relaxing.
Print is cost-effective; it provides a sensory experience; it allows you to get very specific when targeting your audience. But…My
business is trying to appeal to younger consumers. Millennials want digital everything.
Nope. Eighty-nine percent of millennials consume print material for work-related and educational content. As far as other content, they prefer to consume at least part of it in print.
Leveraging the Power of Print
Give your audience what it wants: Print! We can help you develop and leverage critical print assets, such as:
In an oversaturated digital landscape, a focused print marketing strategy cuts through the clutter. Haven Magazine is a coffee table publication focused on showcasing relevant, knowledge-building content from the best local design and construction businesses. We help you build brand recognition and connect with the right clients.
This is the sales enablement tool you need to showcase your best projects and maximize the value of your marketing and education assets. Your customized, unique branded portfolio, which prospects and leads can easily download, features your unique value 
proposition, goals, vision, key service offerings, team, and informative case studies.
See a Brandfolio in action here.
Business Cards
Are business cards still relevant in 2023? In a word: YES! The unassuming card is one of the most effective (and cost-effective) ways to connect and promote your brand and yourself. As mentioned, people still like tangible assets; when they need your number to follow up after a meeting, presentation, meet-and-greet, trade show appearance, etc., they find your card. Further, the quality and style of your
card speaks volumes: the print, font, design, and other elements highlight your brand personality and professionalism.
You can add digital touches, such as links to your website and social profiles, email address, and/or QR code.
Home Show Planbooks
The best way to showcase your craftsmanship, ingenuity, innovation, and style is for people to see it in person. Second best? A beautifully designed planbook that gives consumers the information they need to make solid decisions – and the inspiration they need to take the next steps.
Ad Design
The beauty of print is that it is highly targeted, and you can utilize your marketing/advertising dollars very strategically. Pinpoint your audience, and customize ads that capture their interest, meet their needs, spark their imagination, and encourage them to connect with you. Create a direct path from your ad to your door (virtual or physical!).
Haven Has Your Back
We live in a digital world… But print marketing is too effective and efficient to neglect. Your audience wants physical assets, a piece of paper to read or a business card to consult. They want to hold this in their hand, a tangible reminder of your value and professionalism. Give it to them. Connect with Haven to learn how print marketing can integrate – seamlessly – into your overall strategy.
