By Katie Mientka

Your best friend is on Facebook. Your boss is on Facebook. The kid you lived next to in third grade is on Facebook. Your grandma is on Facebook. You get the idea: with 2.23 billion users, you can rest assured that potential and current clients are also reacting, sharing, commenting, and generally thumbs-upping on the world’s biggest social media network. So how do you best leverage Facebook business pages to meet your key goals?

Facebook for Brands

Let’s start at the beginning:

1. Set Up Your Business Page — And Get Vain

According to Facebook’s Terms of Service, you cannot use a personal account to represent your business. Nor should you want to! Business pages offer a host of great tools, including analytics, that can help you use Facebook to its fullest potential.

If you have a personal profile, you can log in and create a Page; your business followers will not see that your brand is attached to a personal account. If you do not have a personal account, you can simply create a business page.

Now, if you are using your personal profile as a business page, separate them immediately! Facebook provides easy steps to convert it.

Once you’ve got that squared away, claim a vanity URL. You don’t want a bulky URL like “facebook.com/pages/xyzconstruction/1249128289”. Isn’t “facebook.com/xyzconstruction” much better? Again, Facebook makes it super simple to get your vanity URL.