By Katie Mientka
Construction and design professionals are thinkers, dreamers, fixers, innovators, makers, and doers. When you see a problem, you solve it. When you see a need, you meet it. So, when we saw that dynamic businesses and leaders in our industry were struggling to effectively market their brands, we built a solution.
Haven was created by and for design and construction professionals; as a local company, we have unique insight into the challenges — and frustrations — of growing and thriving in today’s market. Our process empowers brands to tell their story of expertise and connect with the clients who matter. What’s different about Haven and how we approach marketing and advertising? Everything.
Streamlining Your Marketing Journey
Whether you are building a custom house, wiring a business, or designing the perfect space for a family, you know that there is no such thing as a “one size fits all” solution. You strive to meet the unique needs of the client and ensure they achieve their goals. You can expect the same from Haven. Our process brings your story to life.
At-a-Glance
Step 1: Initial Meeting
Let’s talk. We’ll start with an overview of Haven and our process — but enough about us; we want to hear about you.
Step 2: Discovery
Here we cover the big three:
- Where are you today?
- Where do you want to go?
- How do we get there?
With these insights as a starting point, we conduct a thorough SWOT (strengths, weaknesses, opportunities, threats) analysis to fuel your brand for the marketing journey, clear any roadblocks, and get started towards your destination.
Step 3: Strategy Creation
It’s all about branding and planning to connect with your target audience. At this phase, we develop your compelling anchor statement, build and flesh out buyer personas, create a search engine optimization strategy, map out your buyers’ journey, and create calls to action that resonate.
Step 4: Development and Implementation
Nuts and bolts time: our team builds out or updates your website to create a seamless user experience, while introducing high-quality content that delivers value to your audience. We integrate results tracking tools to make sure you stay on course.
Step 5: Analyze and Optimize
When you pour your heart into designing or building a space, you don’t just throw your clients the keys and wish them the best. You make sure they get the best. This is why your Haven team establishes weekly scorecards, monthly virtual collaboration meetings, and continually adapts your marketing strategy to results. Rinse and repeat. We’re here, and we’re not going anywhere.
Destination: Results
Our process integrates expansive knowledge and experience in the design and construction fields with insight into what works — and what doesn’t — in marketing and advertising. Haven inhabits both worlds, and we help you navigate them for maximum impact.
Where are you? Where do you want to go? How do we get you there? Whatever your unique answers, the Haven Difference ensures that you embark on the path that leads to enhanced results, sustainable growth, and relationships that propel your business forward.
When it comes to marketing, are you doing the same things over and over again expecting different results? It’s time for a different approach. A different process. A different kind of partner. It’s time for the Haven Difference.
