By Katie Mientka
Think about your favorite story. A book you read years ago. A compelling movie. A family legend that inspired you. What do these stories have in common? They stick with you. You have an emotional, sometimes visceral, connection to them, and they linger long after the last word is heard. How can you leverage the power of story to achieve mission critical goals? It’s simple: brand films.
We Are Hard-Wired for Story
Here’s what happens when you approach a prospect or customer with a pitch or presentation:
Photo by Kevin Grieve on Unsplash
Within one hour, they have forgotten 50% of the information. In a day, 70% has disappeared. A week later, 90% of it’s gone.[1] How do you get people to listen, and retain, your message?
You guessed it: stories. We are 22 times more likely to remember a story than a fact by itself.[2] Imagine, for example, telling the story of how your brand helped a first-time homeowner build the house they always wanted? Or how your company makes dreams come true through creative design and top-quality remodels and renovations? That’s powerful. That’s your brand coming to life.
Your Story, Your Opportunity
Your brand film tells your story.
It embodies your brand statement, your marketing strategy, and the distinct culture of your company and people. And it does this while connecting emotionally with your current and future clients.
Photo: Haven Media
Ursula Terlecki, cofounder of Ontario-based The Creators Bureau, explains in PR Week: we’re “not looking to distract an audience or simply sell a product. We hope to engage with them, make them feel a certain way, and plant the seed for establishing a relationship.”[1]
You have a unique opportunity: this is the one video strategy that your competitors are not doing.
By the Numbers
Video marketing is an incredibly potent addition to your overall strategy:
- 76% of businesses that use video marketing report an increase in traffic
- Businesses that use video grow revenue 49% faster than those that do not
- When customers enjoy a video, their purchase intent increases by 97%
- 80% of consumers can recall a video ad they have seen in the past 30 days
- 80% of marketers say video increases dwell time (time onsite)
- 59% of senior executives prefer video over text and 65% navigate to a brand website after watching a related video[2]
- Two-thirds of consumers say video gives them ideas for purchases, and 90%+ say they have discovered products and brands on YouTube
- Viewers retain 95% of a message when delivered with video compared to 10% with text[3]
These numbers are equally telling:
- Video is expected to account for 80% of all global internet traffic by 2020
- More than 500 million hours of YouTube video are viewed everyday
- More video content is uploaded in a single month than the major US TV networks have produced in the last 30 years
- 87% of online marketers use video content[4]
To say that’s a lot of video is an understatement! It’s also a lot of brands battling for eyeballs and attention spans. Telling your brand story in a fresh, compelling way sets your company and your people apart. It breaks through intense media saturation and allows you to connect and engage in meaningful ways.
Why do you need brand films? Because your competitors are largely ignoring this powerful marketing method, because your current and future customers and clients want them, because they work.
Ready to see how brand films can work for you? Connect with Haven to find out how brand films could fit into your marketing strategy and we will help you get your story of expertise to the right audience!
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[1] https://www.youtube.com/watch?v=x7qPAY9JqE4
[2] https://www.youtube.com/watch?v=BrtTyEmDLKQ
[3] https://www.lemonlight.com/blog/60-video-marketing-stats-2018/
[4] https://www.bluecorona.com/blog/video-marketing-statistics-must-see/
[5] https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics
