social media strategy
Social media can help you achieve key goals, but with a crowded, competitive landscape, you need to do more than pop up on Facebook or Instagram now and then. A targeted, strategic approach is a must for businesses looking to reach out, connect, and build a brand that resonates with prospects and customers.
Where Are Your Customers?
Odds are excellent they’re on Facebook, Instagram, LinkedIn, Twitter, and/or another site: 70% of Americans use social media.
At the same time, over 50 million small businesses use social media to reach their customers. There is intense competition for the attention of your target audience. The “if you build it, they will come” mentality does not work. A profile is not enough; even a great profile is not enough.
To leverage the potential of social media you should explore these 5 steps:
- Manage Your Expectations
- Ditch the Pitch
- Consistency Counts
- Be You
- Deliver Value – and Authenticity
