Haven was created by and for design and construction professionals
As a local company, we have unique insight into the challenges — and frustrations — of growing and thriving in today’s market. Our process empowers brands to tell their story of expertise and connect with the clients who matter. What’s different about Haven and how we approach marketing and advertising? Everything.
Streamlining Your Marketing Journey
Whether you are building a custom house, wiring a business, or designing the perfect space for a family, you know that there is no such thing as a “one size fits all” solution. You strive to meet the unique needs of the client and ensure they achieve their goals. You can expect the same from Haven. Our process brings your story to life.
Step 1: Initial Meeting
Let’s talk. We’ll start with an overview of Haven and our process — but enough about us; we want to hear about you.
Step 2: Discovery
Here we cover the big three:
- Where are you today?
- Where do you want to go?
- How do we get there?
With these insights as a starting point, we conduct a thorough SWOT (strengths, weaknesses, opportunities, threats) analysis to fuel your brand for the marketing journey, clear any roadblocks, and get started towards your destination.
Step 3: Strategy Creation
It’s all about branding and planning to connect with your target audience. At this phase, we develop your compelling anchor statement, build and flesh out buyer personas, create a search engine optimization strategy, map out your buyers’ journey, and create calls to action that resonate.
Step 4: Development and Implementation
Nuts and bolts time: our team builds out or updates your website to create a seamless user experience, while introducing high-quality content that delivers value to your audience. We integrate results tracking tools to make sure you stay on course.
Step 5: Analyze and Optimize
When you pour your heart into designing or building a space, you don’t just throw your clients the keys and wish them the best. You make sure they get the best. This is why your Haven team establishes weekly scorecards, monthly virtual collaboration meetings, and continually adapts your marketing strategy to results. Rinse and repeat. We’re here, and we’re not going anywhere.
MARKETERS WHO SET CLEAR GOALS ARE 429% MORE LIKELY TO REPORT SUCCESS.
Source: CoSchedule’s State of Marketing Strategy Report
Destination: Results
Our process integrates expansive knowledge and experience in the design and construction fields with insight into what works — and what doesn’t — in marketing and advertising. Haven inhabits both worlds, and we help you navigate them for maximum impact.
Where are you? Where do you want to go? How do we get you there? Whatever your unique answers, let Haven help you with proven strategies and a full suite of marketing and sales-enablement tactics so you can win more jobs, get more done, and provide a better customer experience.
