the setup

Franklin Window & Door was already an industry leader when it came to high-end windows and doors but their old website and outdated logo weren’t connecting with large segments of their target market. They enlisted the help of Haven to clearly communicate what they do with a focus on being the perfect partner for builders & architects.

Logo & Identity, Print Collateral, Website Design & Development, Photography, Video, Social Promotion, Blog Writing, Copywriting, Sales Enablement

the solutions
Brand Identity, Logo & Messaging

After initial research, strategy and mood boarding, Haven developed a unique twist on the letter “F” to serve as Franklin’s new logo. The letterform was comprised of several planes intersecting to not only create a modern, eye-catching logo, but further drive home Franklin’s new tagline: A Different Experience. A New Perspective.


As a trade professional, the last thing you need is worrying whether your vendor will come through on time and on budget. At Franklin Window & Door, we specialize in windows, doors and hardware including expansive glass and bespoke European products. Rely on our design team to educate you on the latest products and methods for a truly worry-free experience. Whether you’re in the market for something budget-friendly or completely custom, you can trust us to provide a streamlined process with absolutely stunning results.

Print Collateral

Oftentimes a business card is still an integral part of a company’s first impression. In the fast-paced and competitive building industry, Franklin Window & Door needed a card that would stand out from the pack. Haven employed a custom, gold foil stamp on extra thick cardstock to bring a level of class commensurate with Franklin’s expertise.

Video & Photography

While Franklin had made a name for themselves in the Greater Indianapolis market, a big part of their rebrand was to focus more on building partnerships with local and regional builders and architects. To that end, Haven developed a series of videos highlighting the relationships they’ve built with their best and brightest clients.

Website Design & Development

Finally, Franklin’s website was overhauled to reposition them as the go-to partner for builders and architects while still serving as a vital resource to homeowners. The new website features integrated videos and blogs, strategic calls to action and brand messaging that highlights Franklin’s expertise. Haven packaged all of this in a custom HubSpot Theme which was their CMS of choice and the tool they were already using for customer management.

View the website
the haven difference

“At Haven, it’s all about understanding our client’s needs and then partnering with them to find solutions that help them achieve their goals,” says Haven Founder and CEO, David Decker. “Often these suggestions are tried and true staples, but frequently they might include a new and exciting idea like the virtual process we created for BAGI. By combining our industry acumen with creative solutions, we are able to help our clients succeed.”

Learn more about the Haven Difference, our process that integrates expansive knowledge and experience in the design and construction fields with insight into what works — and what doesn’t — in marketing and advertising. Connect with us for help creating your own unique Live & Connected Home Show to meet the needs of an ever-changing world.